Get in front of customers at the exact moment when they're searching for services or products like yours on Google.
We will set you up with Google Analytics, Google Ads conversion tracking, and call tracking. In this way we can base your campaigns on real and reliable data that’s important to your business.
In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers that have been searching for products and services that your store offers.
This allows you to have a leg up on your competition, since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads can be served to users that have previously purchased something from your website, or users that are interested in what you sell.
One of the best ways to target your customers, the demographic audience targeting allows you to serve your Google Ads based on searcher's location, gender, location, and even the kind of device they use to search.
To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion, you could also serve this ad to other 30-something women — regardless of whether they’ve searched for your product.
Their similar interests and demographic triggers the ad when you target in this way.
When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before.
Target specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the season, the holiday, etc.You can hand-craft the keywords you use to target a specific demographic or search intent, too.
“We have loved working with Brandon Lincoln.They have been so amazing to help grow our business with Google Ads.They are very good at keeping you in the loop on how all of our ads are performing and showing us our exact return. We have seen great results because of their online marketing. I love that they are continually looking at our google analytics and tweaking things to make the best use of our budget. I'd highly recommend Brandon Lincoln”
“Brandon Lincoln is straightforward to work with, very professional, and they are committed to making you money online. It is refreshing to work with Brandon Lincoln Hendricks directly and he serves as wise consultant. I have never met anyone with a better understanding of digital marketing than Brandon.I highly recommend!”
“The task of finding a competent and reliable marketing company can, at times, be daunting. Thankfully for my company and not so much for my competitors, I found Brandon Lincoln Hendricks and Brandon Lincoln. Not only has Brandon exceeded expectations but we've also been placed within the top two searches of some highly competitive keywords. Brandon is always available and very attentive to all of our concerns. On behalf of my company we highly recommend the Brandon Lincoln Hendricks and the Brandon Lincoln Team to everyone except our competition”
We partner with you, as an in-house marketer, ensuring that every Google Ads PPC campaign you launch is a remarkable success.
