End to End Google Ads PPC Management

Brandon Lincoln is a leading Google Ads PPC Expert that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our Google Ads PPC management services can help you reach your goals.

Google Ad Campaigns that drive the leads you want,
backed by strategies that convert

Every ad is optimized to appeal to your target market. Every landing page is A/B tested to get the best results. We pull every lever we can to improve your Google Ads PPC performance and we never run dry on innovative ways to improve your campaigns.i

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Scope of Services

The following services are covered in the Full Service Google Ads PPC Management package

These services combined will help us work together on a long-term basis to consistently improve the performance of your marketing dollars.

Google Ads Search Management

Comprehensive performance management of all your AdWords search campaigns, including mobile campaigns (click to call), search network campaigns and retargeting in search campaigns. AdWords management includes, but is not limited to, keyword management, negative keyword lists, traffic sculpting, creative ad copy and A/B testing, historical account analysis, competitive analysis, bid and budget management, custom scripts and plugins, Google Analytics integration, conversion tracking setup and more.

Google Ads Display campaign management

Custom designed image / flash / gallery ads in all major sizes (one new ad set per month). Display network advertising could be a very effective way to bring in traffic at scale and to increase awareness cheaper than the other campaign types. Our recommendation would be to hold off on display ads until after we're running highly profitable campaigns across all search and remarketing channels.

Dynamic Remarketing

Remarketing ads tailored to the specific pages your visitors spent time engaging with. While these types of ads don't always perform better than traditional remarketing ads, it's always something worth testing. Dynamic remarketing works especially well with ecommerce websites, but they can be a great strategy for traditional lead-gen campaigns as well. For example, ads can be tailored to visitors who spent time researching specific services or service categories. Dynamic remarketing ads will be designed using the Google display ad gallery, unless otherwise agreed upon.

Remarketing Audience Management

Creating sophisticated remarketing audiences based on data from Analytics. Custom audiences account for the inherent differences in the visitors coming through our advertising channels. Custom audiences include segmenting by traffic source, campaign, ad clicked, keyword and behavioral patterns such as which pages they viewed, how long they spent on our site, which links they clicked and more.

Google Analytics Integration

We'll make sure Google Analytics is properly installed on your website and landing pages, and link the account to AdWords (if it hasn't been done already). We'll also be setting up custom Analytics dashboards to more easily analyze AdWords traffic inside Google Analytics.

Google Tag Manager Implementation

We'll send you your Google Tag Manager container code for your developer to install, or we can install it ourselves after being granted backend access to your website. We'll also use Google Tag Manager to install additional tags, like the Facebook pixel, remarketing tags, conversion tags etc.

Artificial intelligence and Marketing Automation Consultant

Attract and Convert Prospects With Data Driven Engagement

Know your audience and where to connect with them

Great marketing starts with understanding and segmenting your market. Marketo Engage provides the data environment and the easy-to-use tools you need to target the right people and right accounts from the start.

  • Holistic view of prospect, customer, & engagement data
  • Account & contact discovery, plus target prioritization
  • Intelligent segmentation & predictive audiences

Make it meaningful and impactful by getting personal

In the battle for people’s attention, personalization is a must. If content isn’t engaging, timely, and relevant, they’ll tune out. Marketo Engage helps you deliver the perfect messages and offers in real time.

  • Integrated asset library & content performance analytics
  • AI-powered content suggestions & channel placement
  • A/B/n testing & anonymous web visitor personalization

Meet your customers where they are

With multiple channels and devices, today’s buyer journey is a little complicated. So, what if you could communicate consistently across a broad range of traditional and emerging methods? Marketo Engage does just that through strong native capabilities paired with an unequaled menu of partner integrations.

  • Digital channels include e-mail, websites, webinars, SEO, paid media, social, and SMS
  • Offline channels include events, direct mail, and sales outbounding.

Build and manage campaigns that are personalized for your buyers

Limited time and resources? Marketo Engage provides the perfect balance of simplicity and sophistication. This way, you can engage more prospects faster with great campaigns that get results.

  • Campaign design for real-world, non-linear buyer journeys
  • Campaign cloning
  • Campaign analytics so you know what’s working & what’s not

Know your audience and where to connect with them

It could take dozens of cross-channel touchpoints to achieve your objectives. Marketo Engage lets you automate dynamic sequences based on behavior or other triggers.

  • An array of triggers to automate your marketing
  • Person & account engagement scoring to track process & prompt next steps
  • Automate personalization to deliver a great experience

Every investment. Maximum impact

Marketing is taking its seat at the revenue table and driving growth. Marketo Engage provides the perfect set of dashboards, reports and analytics to help you measure and optimize performance.

  • Customer engagement & content insights
  • Customer journey, demand funnel, & ABM
  • Industry-leading marketing attribution