Fuse Workspace uses Hendricks PPC To Increase Google Ads Campaign ROI by over 300%.
Bringing structure and discipline to Fuse Workspace's Google Ads spend, the company realized a significant impact on ROI.
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To support the company’s strategic growth initiatives, Fuse Workspace implemented a series of digital campaigns, including Google Ads, retargeting, and account-based marketing. The company spent approximately $30,000 per year on Google Ads.
Early on Fuse Workspace did not have a structured process to track and manage these campaigns.
For example, their first party data needed to be collected and measured accurately from Google Ads to see the lead to sale journey. Ad spend was not being optimized well and the sales pipeline and forecasts were skewed.
Google Ads data needed to be tightly integrated and synchronized for Fuse Workspace to have full visibility into their advertising spend, and the return on investment. Typically, Digital Marketing agencies have have a general knowledge of PPC Marketing but not a true expertise in Google Ads PPC. This is where Hendricks PPC comes in, not only as Google Partners but true PPC Experts.
A PPC agency with expertise in Google Ads, Hendricks PPCworked with FUSE Workspace marketing team to implement a structured process for highly qualified lead generation campaigns.
“Hendricks PPC was not only able to setup conversion tracking but also understood how to read the data and make intelligent decisions to drive return on advertising spend (ROAS) while optimizing our budget.”
John Herring, Director of Operations.
Once the data was connected, Fuse Workspace was able to tie leads, opportunities and closed revenue back to the search terms and ads that were driving conversions.
In the first year Hendricks PPC helped more than Triple Fuse Workspace ROAS (Return on Ad Spend) from 1.2x to 6.47.
1. $140k spend.
2. $1.6 Million in Revenue generated from Hendricks PPC campaigns.
3. Over 80% Occupancy Rate for Private Offices in all 3 Locations.
4. 6.47x Return on Ad Spend.
1. Track the entire lead generation lifecycle, from keyword searches to clickthroughs to conversions and sales.
2. Gain full visibility into monthly ROAS, including leads in the pipeline, deals and revenue.
3. Organized data provides the capability to optimize advertising budget and proactively adjust campaigns in real-time.
